Sunday, June 23, 2013
Instavideo: Adding Versatility + 9 Additional Seconds of Glory
Instagram released video capability within their app earlier this week. The video feature allows for 15 second videos, or a 15 second combination of video clips. This enhances Instagram's competitive edge in the photo and video sharing space. Instagram, owned by Facebook, has been growing in popularity particularly over the past several months. However, many Instagram users were also downloading Vine, Instagram's competitor's app, to share videos. Now those who want to share both photos and videos have the convenience of being able to do both through one app with Instagram.
An additional benefit of Instagram's video feature is that it allows for videos that are 9 seconds longer than Vine's videos, which are only a maximum of 6 seconds in length. The question may linger of whether 15 seconds is still too short for some users, or on the flip side, whether 15 seconds is too long to hold the interest of viewers.
Although Instagram has the powerhouse of Facebook behind it, it is surprising to hear that the Instagram app is only ranked as the #17 top downloaded app in the Apple app store, whereas Vine is ranked as #3.
The phenomenon of sharing photos and videos is undoubtedly exploding, so adding video capability was an obvious move for Instagram. It was a smart strategic move to allow users to share both formats of content, and a great competitive move to help fend off Vine. Personally, I really like Instagram's ability to use filters and select a cover image for each video, whereas Vine automatically selects a cover image, which is generally the first clip of the video.